A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became «Silicon Valley’s Cupid»

A One-on-One With Linx Dating Creator Amy Andersen — Just How She Became «Silicon Valley’s Cupid»

The brief Version: Whether they’re creating modern version of an already-cool product or picking out another big part of technology, singles in Silicon Valley may lead fast-paced physical lives — therefore matchmaking often becomes placed on the backburner. Since 2003, Linx Dating and its particular Founder Amy Andersen have already been dealing with the needs of these busy, relationship-minded specialists with a curated, customized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is known for their juggernaut technology companies and revolutionary start-ups, so much so that there’s also popular tv program named after it. Silicon Valley can noted for the passionate, hardworking, innovative, and devoted people that work on these businesses — that gives really to a fruitful job although not necessarily an effective dating life.

«A lot of these folks are therefore focused using their careers that one day they get up and believe ‘Oh my personal gosh, I want to find my personal match. How do you begin doing that?'» said regional matchmaker Amy Andersen. Linx Dating is the way they begin carrying out that.

Founded by Amy in 2003, Linx, for short, is a curated matchmaking solution for all active, high-profile single experts in Silicon Valley together with surrounding Bay neighborhood (and additionally all over the world) thatn’t had the oppertunity to get the commitment they really want. Now, the firm is known as «Silicon Valley’s Matchmaker» and Amy its «Cupid.»

Amy lately told us regarding «aha minute» that began every thing, this lady client-to-client vetting process, the algorithm-less, intuition-based matchmaking, and the personal interactions she builds with the people she helps.

Bridging the Gap Between Single guys in Silicon Valley & solitary ladies in San Francisco

The motivation for Linx was available in 2000 while Amy ended up being working in personal client services at a tech company in San Francisco but residing in Silicon Valley. Whether it was at work, through buddies, or simply on an outing, Amy generally came across both women and men have been informed, profitable, attractive, and well-rounded, nonetheless they were single and didn’t understand the reason why.

Understanding both areas perfectly, Amy pinpointed the issue: there had been more readily available males in Silicon Valley than San Fran and readily available women in San Fran than Silicon Valley. Along with their family, pals, and careers staying in their own particular urban centers, making the 50-minute automobile visit to meet special someone was not the leader in their unique thoughts, Amy demonstrated.

«That was my personal ‘aha time’ where I thought ‘What if I had been to connect this gap and develop these options for these great women in bay area and these great men in Silicon Valley?'» she said.

Amy after that spent the next three years carrying out the maximum amount of study as she could, using the woman business-oriented brain to get a significantly better concept of the market and demand for this matchmaking company. In 2003, when she had all the woman ducks in a row, she quit the girl job at Merrill Lynch, launched the company, rather than looked back.

«Starting Linx has-been one of the best decisions of my entire life,» she mentioned. «assisting these introductions and providing as a conduit between these two class seems to get results very well throughout the last 12+ many years that i am carrying this out.»

Through the Application to Even the Wedding, Amy can there be Every Step

Amy takes an extremely hands-on strategy along with her customers from just starting to end, observing every person separately, using their unique specific desires and requirements during matchmaking, and supplying her expert advice all as you go along.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, all of it begins with the grade of the customers. While other matchmaking companies might take anybody who applies, Linx has actually a thorough referral-based vetting program that makes their own clientele stand out from the rest. Every aspiring user should be recommended by an old or existing member, a pal or get in touch with of Amy’s, or even the like.

Amy gets lots of referrals daily and screens each applicant by herself. And whether they’re 22 or 72, Asian or Latino, solicitors or musicians and artists, Amy is looking for people who find themselves smart, healthier, relationship-minded, accomplished, challenging, and top interesting lives in general.

«so long as someone is actually excited about their unique career, that is what I’m in search of. Beyond that, I’m shopping for individuals who are well-rounded. Be it volunteering or cooking or whatever really, I just want to see they own a colorful, fascinating existence,» she stated. «If someone claims if you ask me ‘All i actually do is work’, I’m most likely not probably want to assist them. Just carry out they not have balance inside their resides, but in my experience that is in addition indicative which they don’t possess time for a relationship.»

After the initial screening, Amy sets up a private meet-and-greet, which she stated is the most important section of getting litigant. This is where Amy gets to know the individual, notice their particular individual tale, and find out what theyare looking for in a partner (and the things they’re perhaps not interested in).

First and foremost, Amy is deciding if her business is the correct fit for each party. Whether somebody isn’t really 100percent over their particular ex or have a hard period of their life, the woman impulse can determine if the timing is actually off.

«The meet-and-greet is a vital period for myself personally but way more for this prospect in order to get an excellent browse of just what Linx is focused on,» she stated. «men and women get the solutions that they’re finding from meet-and-greet, that is certainly important because anybody exactly who goes down that road in order to become a customer, I would like to verify they think prepared to embrace this technique.»

If meet-and-greet goes really, they’ll return for a follow-up meeting with Amy before selecting the account that is good for all of them and obtaining began throughout the matchmaking. And even though it looks like a long procedure, Amy stated its needed because she wants every member become satisfied with Linx and the other way around.

Matchmaking that mixes your client’s hopes & Amy’s Intuition

Besides screening every applicant, Amy normally truly the only individual at Linx who does the matchmaking, outsourcing the woman concierge services to specialists like pro wardrobe stylists, beauty products musicians and artists, and psychologists.

«that is a rather tiny, boutique, market matchmaking organization versus most corporations having huge employees and limbs worldwide etc, therefore Linx is super personalized due to that,» she mentioned.

Her distinctive matchmaking system integrates the granular metrics of precisely what the individual wishes in a night out together (their unique favored top, get older, earnings, etc. in addition to their deal-breakers) and Amy’s natural skill and intuition for knowing whenever two different people belong together.

«These days, in terms of as I make a match, about 75percent if it’s produced by gut, that instinct that says ‘Oh my personal goodness, i do believe I might be on to anything right here,'» Amy stated.

Considering those factors, Amy will then dominate, scouring the woman database of eligible singles until she locates the perfect match per customer.

Using the internet Pre-Introductions Get Singles worked up about Their unique Match

Once Amy has her perfect pairing, she’ll e-mail both folks a «baby bio» of each some other, going for a snapshot associated with other’s individuality, passions, appearance, and getting them excited about how great they would be with each other.

«i’d like my customers regarding the side of their own chairs, jaws towards ground, like ‘OMG this person appears remarkable,'» she mentioned.

They’re going to then can ask Amy questions about their particular match and take the time they need to choose for themselves if they think its right. During this period, Amy additionally makes certain the clients do not know both, whether through work or personal sectors and on occasion even previous internet dating adventures, therefore everyone has a clean slate.

«I find there is certainly cross-pollination using my customers in which they will have in some way have actually met. I want to prevent a predicament where they have already satisfied or they will have glanced at each and every other’s using the internet pages and there was an excuse they chose to forego that opportunity,» she mentioned.

Enough time from Amy’s preliminary e-mail with the set agreeing to get to know often takes 72 hours, and also at that time Amy will send all of them a one-page, custom bio with more delicious details, such as their unique basic labels. Amy said she excludes final names till the basic day so that they can stay away from Googling each other, getting into their own minds, and damaging the miracle.

In accordance with Amy becoming old-school, she requires the man to phone the woman (no texting or emailing!) within 5 days to create an excellent go out in which the guy treats her.

Heading Beyond a Matchmaker being a Liaison, Confidant, Friend & Adviser

When Amy tends to make a match, she doesn’t only deliver them off regarding very first time with a «Good luck!» She provides pre-date mentoring that leaves the woman clients comfortable and will teach them how-to slow down their particular busy life down (no less than for one evening) She said this is exactly especially important in Silicon Valley, in which everybody is working 24/7 and constantly have so many ideas running right through their own thoughts.

«i really want you to eliminate every little thing around you, the disruptions in daily life,» Amy stated. «Now I need that thoughtfully plan the day since these matches truly count. Many is riding on them mentally and financially, thus I desire individuals look closely at those vital details and don’t forget essential those very first thoughts are.»

«Amy provides exceeded every hope and that I would strongly recommend Linx. I’ve as came across the man whom I would personally not need fulfilled normally. We are taking circumstances sluggish and witnessing exactly what the future keeps.» — A Linx Member

And since every member signals a two-year contract (which are often frozen at any time should they meet someone special), Amy becomes in the same way spent as they are inside quest and is also able to create a connection beyond an expert one. She also receives invitations and images of children who have been created from previous members.

«that is mainly why i actually do this — it is extremely satisfying,» she said. «Far beyond my work of being a matchmaker, i am a liaison, confidant, buddy, and agent.»

Last Thoughts

Thanks to Amy’s commitment, ingenuity, and love for her consumers, Linx is actually caring for an under-served singles market for the online dating sector, and she actually is only just scratched the area on which she will bring to the Silicon Valley area plus the world. We are positively anticipating what will come next.

«I’ve worked very hard to construct the reputation of this type, but I believe like I have so much more unearthing to complete to have more diverse and interesting consumers which I’m able to assist,» she stated.

For women who would like to join Linx Dating, view here. For males thinking about registering, visit here. It’s also possible to follow Linx and Amy on Twitter: @linxdating.

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